Maintenance
Why maintain your website?
The maintenance of a website involves revisions, updating features and updating content to keep the web pages fresh and up-to-date. When people visit websites, they are always looking for something different that will make that website stand out and not chase them away. Websites.bb offers ensures that your website does not lose its appeal to possible consumers and is updated in order to streamline it with changes occurring within a particular organisation. With changes in the website development industry occurring at a rapid rate, Websites.bb is committed to keeping your websites current with the ever advancing technological changes.
Content Maintenance
What is it?
Content Maintenance is using the content provided by you and uploading it to the website, with small editing if required.
Why Do It?
A website that is properly maintained will look fresh to visitors, which is important if there are many visitors returning. Search engines may favour websites that have content added regularly, and the website may be viewed as current and up to date, therefore giving your website higher visibility in their search results
Content Management
What is it?
Content Management is the sourcing, major editing and creation of text and photo content relating to your website. That is, sourcing additional content not provided by you, and updating your website with the content. Content Management includes free Content Maintenance with the following additional services.
- Fixing Broken Links
- Content Optimising for Websites
- Reviewing Content for Relevance
Services NOT included are:
- Video Creation
- Logo Creation
Why Do It?
Creating content optimised any proper website requires skill and knowledge of website technologies. Coupled with the same reasons as Content Maintenance, Websites.bb can handle this for you, leaving you time to focus on other things.
Technical Management
What is it?
Technical Management is maintaining the related server software associated with your website. These include the following services.
- Offline FTP & Database Backups. Your website may consist of many files and a database. Websites.bb can perform weekly online backups ore restorations to mitigate unfortunate events. Unless you subscribe to Reactive Maintenance, it is your obligation to inform Websites.bb when you need restorations.
- Website Password Management. Websites.bb will provide you with strong passwords to withstand password cracking by hackers and will advise you on how to securely share passwords.
Why Do It?
If you invested money to create your website, then you will want to guarantee backups of your website data. Password management is always a good thing, especially if you are forgetful or know that your password is guessable.
Social Media Maintenance
What is it?
Social Media Maintenance is updating your social account with the content you provide.
Why Do It?
Social Media is an effective and cost efficient way to spread your information quickly. You can attract a highly targeted market segment to visit your website that is already online. A social websites such as Facebook currently has approximately 200 million active users, with 100 million users logging on each day. With such a large user count, it is definitely a place where someone should advertise if it wants to be well known, even in Barbados.
Social Media Management
What is it?
Social Media Management is the sourcing, major editing and creation of text and photo content relating to your website for your social account. That is, sourcing additional content not provided by you, and updating your social account with it.
Why Do It?
For the same reasons as Social Media Maintenance.
Search Engine Management
What is it?
Search Engine Management is managing your website search results in search engines. The amount of work Websites.bb needs to do significantly depends on your website size and your requirements. Websites.bb will produce a search engine report monthly to inform you of your statistics. The following services are included.
- Search Engine Submission. Websites.bb will continually submit your website to many search engines including Google, Yahoo and Bing. Manual submission means you do not have to guess or wait to see if an engine lists your website.
- Content Analysis and Optimisation. What does this have to do with search engines? Modern search engines heavily base results on content analysis. Therefore, having good content significantly improves search result rankings. Websites.bb optimises keyword density and other things search engines like.
- Keyword Analysis. Websites.bb will research your keywords and competitive keywords to arrive at the best set of keywords pertaining to your website to deliver good search engine results.
- Search Engine Analytics. Websites.bb will monitor the search rankings of your website in the specified search engines and provide you with a keyword analysis in the report. Websites.bb will suggest new keywords to improve your search engine visibility.
- Pay per Click Management. Pay per Click happens when a visitor clicks on your link advertised in a search engine. You pay only when that happens, thus driving only real traffic to your website at a manageable cost. If included in your package, Websites.bb will manage all aspects of this for you.
- Recurring Link Building. Increasing the number of links to your website from other creditable websites has a significant role in search engine rankings. Creditable websites include .org, .edu and .info domains. Websites.bb will create a comprehensive link exchange programme to increase link popularity and page rankings for your website.
- Sitemap Building. The sitemap is a compiled list of links on a web site which is accessible to web crawlers or users. It lists the links on a web site typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site. A sitemap decreases the time it take search engines to index your websites which in turn increases your website’s accessibility rating on search engines.
Why Do It?
An extremely large percentage of persons use search engines to find information online. Therefore, for new persons to find your website, it is your best interest to be as high as possible in the search engine listing. One of the great benefits of search engine optimisation is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.
Security Maintenance
What is it?
Security flaws in all software in a constant threat. Your website may be at risk of being hacked although Websites.bb does the best job it can to protect you.
- Virus Detection and Removal. It is possible for a website visitor to catch a virus by visiting your website, but only if a hacker manages to somehow gain access to the website first. Therefore, Websites.bb will perform virus scans and monitor virus alert channels to take prompt action, if this ever happens.
- Software Updates. Websites.bb will constantly update your website software to fix any security issues found.
- Policy Review. Sometimes it is not the software that is flawed but the process, such as sending credit card information via email. Websites.bb will review all of your website related policies for potential security threats.
Why Do It?
Why would you not do it, unless you plan to do it yourself?
Website Development
What is it?
Website Development in maintenance is adding new functionality to your existing website.
Website Design
What is it?
Maintenance Website Design is creating new pages for you existing website if none of the existing templates fit the content.
